Win Elections in 2012

How to win any Election has bit the dust. Website is gone and Kit is no longer here. I think it was Trumped.

Learn How to WIN Any Election

How to Win Any Election is Local Victory’s premium guide to running and winning any political campaign.  This is it – everything we’ve learned in over a decade of helping candidates win, all in one complete package.

It’s all in here… from fundraising and message to working the grassroots and designing direct mail.  This is a complete guide to running successful political campaigns and winning on Election Day.

Everything You Need to Win is Included

Anyone who’s ever run a campaign before will tell you: there’s a lot that goes in to running a successful political campaign.  That’s why we included everything in this kit, without holding back any of our time-tested strategies or tactics.  In this kit, you will learn:

• How to get on the ballot, gather a team, and start your campaign
• How to write a campaign plan, perform research, and run campaign polls
• The best ways to develop your campaign message, image, and theme
• How to use TV, radio, the Internet and more in your campaign
• Why the grassroots matter, and how to run a professional grassroots campaign
• How to raise money by holding events, starting major donor groups, and more…

Premium Information, for Campaigns that Want to Win

We are extremely proud of this kit… in fact, this is the package we have always wanted to offer here at Local Victory.  After you read the books and plans that are contained in this guide, you will know more about running a campaign than 90% of everyone working in politics today… including campaign professionals.

Everything You Need to Know, and More…  Five Great Items are Included

This kit comes with five great items to help you win:

1.   How to Win Any Election

This 178 page e-book is the most complete guide to winning elections available today, and covers every aspect of setting up, running, and winning a political campaign.  Nothing has been left out…  It’s all in here.  Click here to see the complete table of contents.

2. The Big Mo – How to Win Your Campaign by Building Momentum

The Big Mo is Local Victory’s advanced guide to building momentum in a political campaign… this 57 page e-book is a master’s class on how political pros use advanced tactics to build political momentum that carries their campaign to victory on Election Day.

3.  Professionally Written Sample Campaign Plan

For the first time ever, we are proud to include a complete professionally-written 49 page sample campaign plan with this kit.  Now you can dig inside a real campaign plan, and use it to guide the writing of your own winning plan.  This is the same type of plan that  Local Victory regularly charges over $1,000 to create for campaigns around the country.

4.  Sample Fundraising Direct Mail Letters

The How to Win any Campaign Kit also comes with a packet of three professionally-written sample fundraising letters that you can use to learn how the pros craft their pitch, and get ideas for your own direct mail letters.

5.  Sample Political Press Release

Finally, the kit comes with a sample political press release that you can use to start writing your own campaign press releases.

Advice from the Best in the Business

All of the books, plans, and samples in this kit were authored by Joe Garecht.  Joe has spent a decade in the field helping candidates win.  As a professional political consultant, campaign manager, fundraising director and political author, Joe has run countless campaigns and learned the best tools, strategies, and tactics to win ANY campaign… and now, he’s sharing everything he knows with you, in the How to Win any Election kit.

Get Started Today with this Immediate Download

The How to Win any Election Kit is a collection of 5 e-books,  plans, and samples, which you can immediately download and either read or print out right in your own home.  After you order, you will be able to download the books and get started right away!

Local Victory’s 100% No Questions Asked Guarantee – No Risk!

The How to Win any Election Kit is backed by Local Victory’s 100% No Questions Asked Guarantee.  This means that if, for any reason, you are not satisfied with your purchase, you can get a complete refund – no questions asked – just by contacting Local Victory.

Get Your Copy Today!

You can order the How to Win any Election Kit today for only $87 – and get immediate access with a no-questions asked guarantee.  This is THE guide to winning any election… Get your copy today!

How to Win any Election Table of Contents

Introduction: How to Use this Book ………………………………………………………………………. 6

Political Campaigns 101: The Basics of Running for Office ………….. 7

Why on Earth do you Want to Get Involved in Politics? …………………………………….. 8
Should I Run for Office? …………………………………………………………………………………… 9
Believing in the Process …………………………………………………………………………………. 10
What Office Should I Run For? ……………………………………………………………………….. 10
Laws and Ethics: Keeping Your Head Held High ……………………………………………… 12
How Most Campaigns Start ……………………………………………………………………………. 13
In it to Win! …………………………………………………………………………………………………… 14

Getting Your Campaign Started – The Right Way …………………….. 15

Your Start-Up Business ………………………………………………………………………………….. 16
When Should You Start? ………………………………………………………………………………… 17
Gathering Your Team …………………………………………………………………………………….. 18
Funding Your Start-Up …………………………………………………………………………………… 20
The Powers That Be ………………………………………………………………………………………. 23
To Use or Not to Use…. Consultants! ……………………………………………………………….. 24
Getting on the Ballot………………………………………………………………………………………. 27
The Campaign Database ………………………………………………………………………………… 31

Campaign Planning, Targeting and Research ……………………….. 32

Why You Need a Plan …………………………………………………………………………………….. 33
Developing a Comprehensive Campaign Plan …………………………………………………. 33
Getting the Lay of the Land: Demographics and Environment …………………………. 35
Campaign Research ……………………………………………………………………………………….. 39
Aim Before You Shoot: Political Targeting 101 ……………………………………………….. 40
Campaign Polling …………………………………………………………………………………………… 52

Political Messaging and Communications ………………………….. 61

Your Message and The Question of the Election ………………………………………………. 62
The Importance of a Unified Message …………………………………………………………….. 67
Developing Your Campaign Message, Issues and Theme …………………………………. 67
Campaign Communications and the Law ………………………………………………………… 69
Purposes of Your Campaign Communications …………………………………………………. 69
Press Coverage and Your Campaign ……………………………………………………………….. 72
Political Gold: Using Direct Mail ……………………………………………………………………… 77
Radio, TV, and Newspaper Advertising …………………………………………………………… 81
How to Use the Internet and E-mail in Your Campaign ……………………………………. 87
Repetition Reaps Rewards …………………………………………………………………………….. 91
Giving a Great Political Speech ……………………………………………………………………….. 93
The Modern Joust: How to Win a Political Debate …………………………………………… 95

Working the Grassroots ……………………………………………… 99

Why the Grassroots Matter ………………………………………………………………………….. 100
The Grassroots Primer …………………………………………………………………………………. 101
Information is Vital: Your Campaign Database ………………………………………………. 102
The Political Guide to Local Organization ……………………………………………………… 103
Recruiting and Using Volunteers in your Campaign ………………………………………. 106
Going Door to Door ……………………………………………………………………………………… 108
Grassroots Events ………………………………………………………………………………………… 112
Voter Blitzes and Candidate Tours ……………………………………………………………….. 115
Campaign Phone Banks ……………………………………………………………………………….. 118
Building Winning Coalitions …………………………………………………………………………. 122
Running Absentee Voter Programs ………………………………………………………………. 125
Voter Registration Drives …………………………………………………………………………….. 129

Political Fundraising ……………………………………………… 139

Fundraising Isn‘t a Dirty Word ……………………………………………………………………….. 140
Know the Law ……………………………………………………………………………………………… 142
Political Fundraising 101: Basic Concepts …………………………………………………….. 142
The Political Fundraising Pyramid ……………………………………………………………….. 145
Personal Solicitation ……………………………………………………………………………………. 146
Raising Money with Major Donor Groups ……………………………………………………… 150
Minor Donor Groups ……………………………………………………………………………………. 154
Affinity Fundraising …………………………………………………………………………………….. 156
Fundraising Events ……………………………………………………………………………………… 157
Fundraising Direct Mail ……………………………………………………………………………….. 166
Telemarketing: Dialing for Dollars ……………………………………………………………….. 171
Raising Money Online ………………………………………………………………………………….. 172
Raising Money from PACs …………………………………………………………………………….. 174

Epilogue: It’s Time! …………………………………………………………. 177

How to win any Election has bit the dust.